Why We Choose Not to Sell Through Large Retail Chains

When people discover our wines, they often ask a simple question:

"Can I find your wines in supermarkets?"

The answer is no.

At Tenuta Coromano, we have chosen not to sell through large retail chains. Instead, we prefer to share our wines directly with the people who drink them.

It is a decision that reflects our values, our size and our vision of what wine should be.

A Small Family Winery

We are a small family winery located in the hills of Bertinoro, in Romagna.

Unlike large producers, we do not make wine in huge volumes.

Our vineyards, our cellar and our production are intentionally limited because we believe that quality comes from attention and care rather than quantity.

Remaining small allows us to follow every step of production personally, from vineyard management to bottling.

Every Vintage Is Different

Wine is an agricultural product.

Every year brings different weather conditions, different challenges and different opportunities.

For this reason, every vintage has its own personality.

Large retail chains often require standardisation and consistent volumes year after year. As a small winery, we prefer to respect the natural differences that make each harvest unique.

Rather than forcing our wines to be identical every year, we allow them to express the character of the vintage.

Direct Relationships Matter

One of the greatest advantages of direct sales is the relationship it creates.

When someone contacts us to order wine, they are speaking directly with the people who grow the grapes and make the wine.

There are no intermediaries between the vineyard and the customer.

This direct connection allows us to answer questions, recommend wines and share the story behind every bottle.

More Attention to Quality

At Tenuta Coromano, grapes are harvested by hand and processed the very same day in our winery.

Every stage of production receives close attention, from fermentation to ageing and bottling.

Because we produce limited quantities, we can focus on the details that matter most.

Our goal is not to maximise production but to create wines that genuinely reflect our territory and our values.

Preserving Our Identity

Romagna has a rich winemaking tradition and a strong connection to local grape varieties and food culture.

We believe that preserving this identity is important.

By remaining independent, we can continue producing wines that reflect our land, our family and our personal approach to winemaking.

This freedom allows us to experiment, learn and develop new ideas while remaining true to our roots.

A Different Way to Enjoy Wine

Buying directly from a winery is a different experience from selecting a bottle from a supermarket shelf.

You learn where the wine comes from.

You discover the people behind it.

You understand the work that takes place throughout the year in the vineyard and cellar.

For us, this connection is one of the most rewarding aspects of making wine.

From Our Winery to Your Home

Today, wine lovers around the world can discover small producers that would once have been impossible to reach.

Thanks to direct communication and international shipping solutions, it is easier than ever to enjoy authentic wines produced by family wineries.

At Tenuta Coromano, we are proud to share our wines directly with customers who appreciate craftsmanship, authenticity and a genuine connection to the people behind the bottle.

We believe wine is not simply something to drink.

It is something to share, understand and enjoy together.

Contact us

For product details, wine tasting reservations and orders

© 2025. All rights reserved.

+39 347 5268107